A well-written job posting is your first introduction to potential candidates. It’s the first opportunity for your company to present your culture and values in an appealing way. A well-written job ad will attract attention to the position and in your company which results in better quality applications and more interviews.
Alongside describing the job, and describing the skills, certifications, education or experience and the qualifications you would like to have, a good job description should include important details about the hiring process from beginning to https://dailyjobads.net/professions-connected-with-advertising/ finish. This will ensure that both you and the applicant are on the same page in terms of what you expect from them. It can also help avoid ghosting and drop-offs and ensure a more fair, efficient hiring process for everyone involved.
Use a simple, straightforward language that is easily understood by all types of audiences. Avoid jargons and cliches which can irritate or turn off potential applicants. It’s also important to utilize job advertisements as a way to promote and support your diversity initiatives, so ensure that the language used doesn’t restrict any group of people.
Additionally, don’t overlook to include the main advantages and perks in your job announcements. If your company provides free lunches, an amazing office with a view, or offers flexible working hours, it is worth including these in your job descriptions, as they could tip a candidate’s favour over competitors. Also, you should mention any volunteer work or community involvement that your company is involved in. This is something potential employees will look for when deciding which company to apply to.