Digital solutions make use of technology to streamline processes and create new channels for customer interaction. They can help businesses remain in the game, meet their customers’ needs more effectively, and drive growth. But identifying and choosing the right ones requires careful planning. Here’s a look into some key factors to consider when selecting a complex digital solution for your business.

Many digital solutions are a result of scalable and innovative technology that allow them to grow and evolve with the company. However, this flexibility comes with costs. It’s not uncommon for successful solutions to create demands for a wider range of services that is more personal, as well as more variety. The challenge for businesses that are digital is to embrace complexity, which adds real value while avoiding unnecessary complexity.

Complex digital solutions automate routine tasks. This allows employees to spend less time doing administrative tasks and instead focus on more important tasks. They also enhance processing of data and allow for better decision-making by monitoring information in homepage real-time. In addition, these solutions can reduce costs and help in scaling the company.

Sales professionals face a problem in communicating the benefits of these capabilities. They must have an approach that explains how the solutions will deliver tangible rewards to specific customers’ needs. They must also adapt their value proposition to meet the changing demands of customers. Jeanne Ross is a principal research scientist at MIT’s Center for Information Systems Research, and coauthor of Designed for Digital : How to Plan Your company for Profits that Last (The MIT Press 2019). Follow her on Twitter @mit_cisr.